The way to bypass the url is only for Twitter Web users. If you’re not using it, If you’re using an app, it wont help you.</blockquote> Since the very moment twitter introduced the automatic link shortening of all the links posted with it’s own shortener, it bothered me. Why? Let me explain.

Twitter is using this shortener just to track all the links being shared across it’s site. It can track how many links are being shared and how many of them are clicked. (Technically hat also enables them to know which resources are being more popular among the users. I’m not sure how they are using that data.) But the real trouble is, is just another server on your way to the original url.

If you notice carefully, most of the links you share or click nowadays are already shortened. And thanks to services like, everyone can make a new link shortener in no time. While these shortened urls do look nice, they just push one node away from your destination node. When you click a shortened url, you are taken to the server where the link shortener is hosted and then redirected to the original destination. So, if it were to take you 100ms to reach your url, it’ll take you some more time than that if you click the shortener url. is adding another node above what you already have. So that’s two node you have to be redirected from. For example, take this tweet -

Bibhas Debnath

iambibhas bibhasdn


blog comments powered by Disqus